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COMMUNITY BANK OF FLORIDA
IBT helps Community Bank of Florida transform a vacant site into a vibrant, new full service branch in Lakeland, FL.
The Art and Science of Branch Placement

The old adage location, location, location still rings true – and is still one of the primary ways people select their financial institution. The process of finding a good location isn't just an isolated "real estate" exercise.  For a new branch to succeed,  the branch placement process must look not only at how the real estate interacts with the consumer (current & future), but also at what type of branch and what form of operation will best serve its intended customers and achieve its specific mission.

Attendees to this Webinar will learn:

  • What demographics, trade area analyses, and competitive information can -- and can't -- tell you
  • Matching site characteristics to the mission of the new branch and to the specific needs of the intended customers
  • Evaluating and matching the branch's mission to the best available facility options and formats
  • Identifying and evaluating placement factors and branch considerations of special importance to particular segments (e.g. the underserved, the environmentally conscious)       

Attendance for this program is free! To request a Webinar, please complete the registration form and you will be contacted to schedule a date.

Please provide us with the following information to complete your registration:

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"IBT has been a vital partner to Meijer by helping us meet our customers’ expectations of providing one-stop shopping and convenience. In addition, IBT has worked diligently to bring us financial institution partners that uphold the values of the Meijer brand and are committed to in-store banking as a long-term strategy."

Lynn Richardson
Real Estate Manager
Meijer


Additional Resources

2008 IBT Market Pulse Survey - Building Green
Banking Strategies: Mission and Market Key to Branch Placement